I want to talk about promos, specials, sales or whatever you would like to call it when you discount your session or products. This is the good, the bad and the oh-so-ugly.
Let me start here.
I had a bright idea to jump on a bandwagon and run a contest in my private client group a few months ago. The contest was, who ever added the most people to the group won a free session. This was good and also bad.
First the good! My group grew by around 3,000 members. Yay! Awesome right?
Now the Ugly. I would venture to say that 80% of those 3,000 women are not in my price range.